There was a time when selling on Amazon meant guaranteed profits. However, this is no longer the case due to the immense competition on the platform. There are hundreds of thousands of sellers competing for the same eyeballs.
Thankfully, you now have the opportunity to get a leg up on your competition by creating your own Amazon brand store. Amazon brand stores have been available for a while, but not everyone has taken the time to get the most out of this new opportunity.
A professionally designed branded store offers several advantages. Here is a list of some of the significant benefits of investing in an Amazon brand store design.
One of the major features of the new Amazon brand store is its analytics. It is labeled as Amazon Store Insights on the platform. You get a lot of data through Insights. It can be productively used to sell more products and increase the sale of your current products through your branded store.
Insights offer you access to a detailed report about various traffic sources, the total value of sales made in the previous two weeks of the last visit, total page views in a particular period, unique daily page views and overall impressions, and various other important metrics. You can use these metrics to improve search rankings, grow sales, and make more money.
Better ROI on Ads
There is no denying the fact that advertising on Amazon is one of the best ways to increase sales on the platform. With a branded store that is professionally designed, you can easily increase ROI by targeting the right keywords combined with uniquely designed landing pages. There are many real-life examples where businesses have been able to double the performance of their ad campaigns by sending visitors to uniquely designed brand store pages.
Protect Your Brand Identity
You might not be the only person selling your products on Amazon. At times, you might be competing with other reputed sellers. In some cases, you might have to deal with unauthorized listings of your products or even counterfeit products.
You can protect against this by investing in your own branded store as it will give you complete control over your brand identity and product information. With this, you will also get access to a tool that makes it extremely easy to get counterfeit products removed from the platform.
Enhanced Branding Experience
When you create your professional brand store, you also get an opportunity to showcase all your products in one place and provide a curated experience for your customers. There was a time when sellers didn’t matter, but over the years, consumers have learned to pay more attention to the sellers, and having a branded store allows you to distinguish yourself from the other sellers. Data shared by Amazon also suggests that owning an Amazon brand store typically leads to a significant increase in sales due to the branded shopping experience.
Building and Growing Your Brand
In today’s highly competitive business environment, branding has become extremely important. Consumers care about brands, but building brand loyalty is not easy. This is where a professional-looking brand store on Amazon scores high as it allows you to build and grow your brand. If you are selling a variety of products on Amazon, having a branded store will enable you to bring together all your products under one brand.
Overall, a professional Amazon brand store design allows you to distinguish yourself from hundreds of thousands of other sellers on the platform. However, you need to make sure that your brand store enhances the user experience and gives a professional vibe.
This is the reason; Amazon also allows store owners to offer access to other professionals to let the store owners get the perfect design for their own branded storefront. You should take advantage of this opportunity and partner with an experienced and reputed Amazon agency offering professional Amazon brand store design service.